From Zero to One: Building an Ecosystem
My career is a reflection of my passions: building robust solutions and pushing limits. Each project has been a training ground where I've applied the discipline of an athlete to technological challenges, specializing in the intersection that I am most passionate about: Retail and High-Performance Sports. These are some of the milestones of my journey.
Funtastic Race
Tagline: Creating a Digital Sports Ecosystem from Scratch.
My Role: As President and co-founder, I led not only the creation of the club but the development of its entire digital ecosystem: website, mobile app for members, process automation, and social media strategy. A 360º project that unites community, sport, and technology.
Technologies/Keys: Leadership, Project Management, App Development, Digital Marketing, Community.
Wodabox
Tagline: Strategic Relaunch of a Benchmark E-commerce.
My Role: I orchestrated the complete redefinition of the Shopify store, one of the most recognized in its niche. My work focused on optimizing the user experience (UX/UI), improving the platform's architecture, and aligning technology with new business objectives to boost sales and loyalty.
Technologies/Keys: Shopify, Liquid, CRO (Conversion Rate Optimization), UX/UI, E-commerce Management.
Fittest Freakest
Tagline: Transforming an E-commerce into a Market Leader.
My Role: I was a key player in the platform's migration and evolution, redesigning the online market to position the brand as a benchmark. My focus was on the maximum optimization of operations and technology to support exponential growth and high-performance logistics.
Technologies/Keys: Technical Leadership (CTO), Operations (COO), Magento, Process Optimization, Scalability.
Prink Box
Tagline: Development of a SaaS Tool for Franchise Management.
My Role: I programmed a comprehensive SaaS platform from scratch for the Prink franchisee network. The tool allowed for the management of inventories, orders, POS, repairs (RMA), and included the innovative "Shop Mate" module to capture lost sales, radically optimizing the network's operations.
Technologies/Keys: SaaS, PHP, MySQL, Inventory Management, POS, API REST.
Nutricion Eapa
Tagline: Digitalization of a Local Business.
My Role: I carried out the complete creation of an online store from scratch for a neighborhood business, using PrestaShop. A project that demonstrated how technology can empower local commerce and open new business avenues.
Technologies/Keys: Prestashop, E-commerce, SME Digitalization.
Alpify
Tagline: Technology at the Service of Mountain Safety.
My Role: I participated in the development of this geolocation app that became a vital tool for medical assistance on ski slopes, directly connected to 112 emergency services. A project where software reliability had a direct impact on people's safety.
Technologies/Keys: Geolocation, Mobile Apps, Emergency Services Integration.
Gootaxi
Tagline: Pioneer in Taxi Fleet Management.
My Role: Within the AddFleet team, I was responsible for programming all the management tools (control panels) for Gootaxi, one of the world's first apps for ordering a taxi. This panel was used by taxi chains and even by Cabify in its early days, laying the foundation for modern fleet management.
Technologies/Keys: Management Panels, PHP, JavaScript, Geolocation, APIs.
The Future: My Next Challenge
What does the future hold? My journey doesn't stop. The next big challenge is to merge my worlds into one place: leading my own high-performance apparel brand. My mission is to apply technology to make sport more accessible and enhance the performance of thousands of people, giving back to the running and triathlon community everything it has given me.